Chevda: The Crunchy Indian Snack Winning Global Hearts

Chevda, also known as Chivda, is more than just a snack—it’s a cultural favorite that has stood the test of time. Originating from India, this crunchy mixture has now found fans across the globe thanks to its unique flavors, versatility, and healthier variations.

What is Chevda?

Chevda is a traditional Indian savory mix made with flattened rice (poha), nuts, spices, and occasionally sev (fried chickpea flour strands). The ingredients vary by region—Maharashtra, Gujarat, and Bengal each add their own twist—but the essence remains the same: a delightful combination of crunch, spice, and aroma.

Why Chevda is Popular

Convenience: Chevda is lightweight, easy to store, and perfect for on-the-go snacking.

Variety: From sweet-spicy versions to nut-rich blends, there’s a flavor for everyone.

Healthier Choices: Many households now prepare roasted instead of fried Chevda, reducing oil while keeping the taste intact.

A Global Snack Trend

Once found mainly in Indian homes and local sweet shops, Chevda is now making its mark in international markets. Supermarkets in the US, UK, and Middle East stock multiple brands, catering not only to the South Asian diaspora but also to global snack lovers seeking new flavors.

Food entrepreneurs are also experimenting with gourmet Chevda—infusing it with quinoa, kale chips, or even dried fruits to give it a modern, health-friendly makeover.

Nutritional Value

Depending on preparation, Chevda can be a lighter alternative to other deep-fried snacks. With ingredients like peanuts, curry leaves, raisins, and poha, it provides protein, fiber, and essential nutrients. Of course, moderation is key, especially in fried versions.

The Future of Chevda

With the global snacking industry leaning toward healthier, flavor-packed options, Chevda is well-positioned to grow in popularity. Its long shelf life, affordability, and adaptability make it a strong contender in the world of ready-to-eat snacks.